The Process

From real chicken breast to bold, baked crunch.

At Crack It, we keep the process simple for a reason. Great snacks start with great ingredients. That is why our chips begin with 100% U.S. chicken breast, then go through a carefully crafted process designed to deliver bold flavor, satisfying crunch, and quality in every bite.

1. Source Real Chicken Breast

We start with 100% U.S. chicken breast as the foundation of every Crack It chip. No shortcuts, no filler-first thinking, just real protein from an ingredient people know and trust.

2. Prepare and Season

The chicken is carefully prepared and blended with bold seasonings to create the flavors that make Crack It stand out. From Pink Salt and Salt & Pepper to BBQ, Jalapeño, Maple, and Pancake, every flavor is crafted to bring something different to the bag.

3. Bake to Crisp Perfection

Instead of frying, we bake our chips to create the crispy texture and satisfying crunch that make Crack It so crave-worthy. This step helps give every chip its signature bite and baked finish.

4. Quality Check Every Batch

We pay close attention to consistency, flavor, and texture throughout the process. Every batch is made to meet the standards we set for taste, crunch, and quality.

5. Pack and Deliver

Once the chips are ready, they are packed and prepared to reach your door fresh, flavorful, and ready to snack.

The result is a protein chip made to deliver more, more crunch, more flavor, and more satisfaction, without the usual compromise.