Privacy policy

Last updated: March 20, 2026

This Privacy Policy describes how Crack It Chips (“Crack It Chips,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from www.crackitchips.com (the “Site”), contact us, or otherwise interact with us.

By using our Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

Information you provide directly

Name
Billing address
Shipping address
Email address
Phone number
Payment-related information
Order details
Messages you send through our contact form, email, or customer support channels

Information collected automatically

When you visit the Site, we may automatically collect certain information about your device and usage, such as:

IP address
Browser type
Device type
Operating system
Pages viewed
Time spent on pages
Referring website or source
Cookies and similar tracking data

Information from third parties

We may receive information from third-party service providers, including payment processors, fraud-prevention providers, analytics providers, advertising partners, shipping carriers, and Shopify.

2. How We Use Your Information

We may use your personal information to:

provide, operate, and improve the Site;
process and fulfill orders;
send order confirmations, shipping updates, and service-related messages;
respond to inquiries and customer service requests;
detect, investigate, and prevent fraud, abuse, or security incidents;
personalize your shopping experience;
send marketing emails or text messages where permitted and where you have consented, if required;
measure and improve advertising and marketing performance; and
comply with legal obligations and enforce our Terms of Service.

3. How We Share Information

We may share personal information with trusted third parties that help us operate our business, including:

Shopify, which powers our online store and may process customer information on our behalf;
payment processors;
shipping and fulfillment providers;
email and SMS marketing providers;
analytics providers;
fraud prevention and security vendors; and
legal, regulatory, or government authorities when required by law or to protect our rights.

We may also share information in connection with a business transaction such as a merger, financing, acquisition, or sale of assets.

We do not sell your personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly, and some uses of cookies or advertising technologies may be considered a “share” under those laws.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to:

keep the Site functioning properly;
remember your preferences;
understand how visitors use the Site;
measure campaign effectiveness; and
support advertising and retargeting.

Depending on where you live, you may have the right to manage cookie preferences. You may also be able to control cookies through your browser settings.

If you use Shopify’s privacy tools, consent banner, or related settings, your preferences may be managed through those tools as well. Shopify provides merchants with customer privacy settings and automation tools in the admin to help manage consent and transparency.

5. Payments

Payments made through the Site are processed by third-party payment processors. We do not store your full payment card number on our servers. Payment information is handled by the payment processor in accordance with its own privacy and security practices.

6. Email and SMS Marketing

If you subscribe to our marketing communications, we may send you promotional emails and, where applicable, text messages about new products, special offers, or updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email. For text messages, you may opt out by following the instructions in the message.

Even if you opt out of marketing, we may still send non-promotional messages related to your orders or customer service.

7. User-Generated Content

If you submit reviews, testimonials, comments, or other content to us or post them publicly in connection with our brand, that content may be visible to others. Please avoid submitting sensitive personal information in public areas.

8. How Long We Keep Information

We retain personal information for as long as reasonably necessary to:

provide our products and services;
maintain business and tax records;
resolve disputes;
enforce our agreements; and
comply with applicable laws.

Retention periods may vary depending on the nature of the information and the legal or operational need.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

FTC guidance for businesses emphasizes using reasonable security measures appropriate to the data collected and understanding how information moves through the business.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, such as the right to:

request access to personal information we hold about you;
request correction of inaccurate information;
request deletion of certain information;
request a copy of your data;
opt out of certain targeted advertising, profiling, or “sale”/“sharing” activities as defined by law; and
withdraw consent where processing is based on consent.

To exercise any applicable privacy rights, contact us using the contact information below.

If Shopify processes certain data for its own purposes in connection with services it provides, Shopify may offer additional privacy rights mechanisms through its own privacy tools or portal. Shopify says merchants using certain enhanced services may need to include information about those rights in their privacy policies.

11. Nevada Privacy Notice

If you are a Nevada resident, Nevada law may provide certain rights regarding covered information collected by operators of commercial websites or online services, including the ability in some cases to submit a request related to certain sales of covered information. Nevada law also requires reasonable security measures for certain personal information maintained by data collectors.

Nevada residents may contact us using the information below to submit a privacy-related request. We will review and respond as required by applicable law.

12. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can review and delete it as appropriate.

13. Third-Party Websites and Services

Our Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or content of those third parties. Their privacy practices are governed by their own policies.

14. International Visitors

If you access the Site from outside the United States, please note that your information may be transferred to, processed in, and stored in the United States or other jurisdictions where our service providers operate.

Shopify notes that merchants may need to assess and address privacy and data transfer obligations depending on where they offer their stores.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, we will post the revised policy on this page and update the “Last updated” date above.